SharpLaunch WordPress Plugin

Overview

The SharpLaunch Property Search Engine (PSE) WordPress plugin connects your
SharpLaunch property marketplace account with your WordPress website. It automatically syncs property listings and generates SEO-optimized pages for each property — ensuring your listings stay up to date without any manual data entry.

This plugin acts as a bridge between your SharpLaunch platform and your WordPress site, making properties discoverable on your website while keeping SharpLaunch as the single source of truth.

How It Works

Once installed and connected, the plugin creates property pages directly in WordPress using your SharpLaunch listing data.

Property pages will be SEO optimized with the following:

1. Clean URLs to improve Googlebot crawl efficiency
2. Canonical values that consistently point to production routes
3. Metadata to improve title and snippet quality
4. Valid HTML to improve crawler interpretation
5. Sitemap refresh to accelerate indexing and de-indexing
6. Faster sync to improve content freshness

Initial Setup (One-Time Configuration)

1. Plugin Installation

1. Upload or install the plugin to your WordPress site at /wp-content/plugins/sharplaunch-property-search-engine/
2. Activate it from your WordPress Admin panel.
3. Upon activation, the plugin will:
   • Generate a unique security token
   • Create default settings
   • Register a new “Properties” custom post type in WordPress

2. Plugin Configuration

Navigate to Settings → SharpLaunch PSE Settings, then:

• Enter your PSE Key (provided by SharpLaunch; this is not your regular API key)
• Enter your PSE Slug, which defines where your properties appear (default: properties)
• Click Save Settings

Property Sync

An initial manual sync is required after installation to create all existing SharpLaunch properties as WordPress property posts.

After the first sync, updates happen automatically.

This includes:

• New properties

• Metadata updates

• Slug changes

• Status changes

• Removed properties

Updates usually appear on the website within up to 2 minutes

Permalink Configuration

If you update the Property Search Engine slug, WordPress may need to refresh its permalink structure before the archive page becomes available.

Important

If the archive page is not visible after changing the slug:

Go to Settings → Permalinks and click Save Changes

This flushes permalinks and updates the route correctly.

Flexible Page Placement

You can display the Property Search Engine widget anywhere on your site using the shortcode:

How to use it

• In Pages or Posts: Add a Shortcode block and enter [sharplaunch_pse]

• In Classic Editor: Paste [sharplaunch_pse] directly into the content

• In Templates (PHP): Use <?php echo do_shortcode('[sharplaunch_pse]'); ?>

• In Block Theme Site Editor: Add a Shortcode block to any template and enter [sharplaunch_pse]

Viewing Properties

In WordPress Admin

A new “Properties” section appears in your admin menu. Each synced property is listed there, similar to standard posts.

Note: properties cannot be manually edited since data syncs directly from SharpLaunch.

On Your Website (Frontend)

Each property has its own page at:
https://yoursite.com/pse-slug/property-slug

These pages include:

• A full-page iframe displaying the SharpLaunch property page
• SEO-optimized title and description metadata
• Optional CSS customization for consistent styling

What Happens During Sync

1. Create or update WordPress property posts

Each property is stored as:

• Post type: sl_properties

• Title: property name

• Status: published

• URL: generated from property slug

2. Store property metadata

Metadata includes:

• property_url

• property_meta_title

• property_meta_description

• property_id

3. Process lifecycle events

• New listings are created

• Existing listings are updated

• Removed listings are deleted

• Status changes trigger sync automatically

4. Cache invalidation

Property URLs are cached for performance.

Cache clears automatically when:

• properties sync

• properties update

• properties are deleted

Deactivation & Cleanup