In order to have a positive impact on your SEO, it is important to have a descriptive page title and a meta description. Adding this information should be one of the very first things you do when you add a property page, and they can both be done from the Settings tab on the CMS section.
Page Title: The title should describe what the page is about and use all relevant keywords at least once within 70 characters.
Meta Description: The META description is what users will see when they find a page from your website in Google search engine results. It should be clear, easy to read, and long enough that they’re sufficiently descriptive, ideally between 100 and 300 characters.
Follow these steps to update the page title and meta description:
- Go to the CMS Section for your property site
- Navigate to the “Settings” tab, and in the “SEO & Domain” section, add a short but detailed paragraph about the property and a detailed name for the Meta Description Title.
- Save changes
Note: Need help with writing a description? See our blog post on How to Write Great Property Descriptions