How to create an email marketing campaign
This article will walk you through creating and sending an email campaign so that you can start engaging with your contacts.
Add leads
Before you can create an email campaign, you will first need to create a list of leads to send the campaign to and segment them in case you would like your email campaign to target only one specific segment of your leads.
Creating Your Campaign
Once you have added your leads, you are now ready to create your campaign. Each new campaign is made up of 4 steps
- Locate the “Email” menu button on the left sidebar and access it
- Click “New Campaign” in the top right-hand corner of the screen
Step 1 – Campaign information
From here you can add the campaign name, the subject line, and the name and email of the person you want to send the email from.
The campaign name is only visible in SharpLaunch, while the subject line is what the recipients will see in their inboxes.
Note: you can select other users that do not belong to the account (added as team members) for the person the email will be sent from. To do so, click Edit and add the name and email address of the sender
Step 2 – Select recipients
You have the option to select from Single Property or Multiple Properties.
For Single properties, after selecting the property you have imported the leads, you can get more granular and add only the recipient of a specific stage.
For Multiple Properties, you can select one or more properties and send the campaign to all the recipients added as leads for those properties
Note 1: the stages for Single properties are generated in the lead section of the SharpLaunch application.
Note 2: You do not need to move, import or export leads from one property to another if you want to send an email blast for Property A, but the recipients belong to Property B. The content of the email is created in Step 3 and no information about any of the properties in SharpLaunch is included unless it is manually added.
Note 3: For Multiple properties, leads associated with more than one property will be de-duplicated and only receive one single email.
Step 3 – Email builder
By default, an email template is displayed in the email creation part. It includes 3 blocks: one is the logo of the account, one is a block without content and the last one is the footer block where the account name in SharpLaunch is being displayed, alongside the unsubscribed link.
Each block can be customized by adding or removing content (images or text).
The customization can be done for both desktop and mobile and a preview of the campaign can be seen by clicking the button “Preview” found on the left part of the screen.
Note 1: The links for “View email in browser” and “Unsubscribe” are not working in test mode.
Note 2: The display mode of a device can alter the background color of the email campaign (light vs dark mode)
Step 4 – Review and send
In the last step, you can find the details of the campaign including the name, subject line, from where it is sent, or the number of recipients it will be sent to.
You can send a test email by adding one or more email addresses separated by commas in the field “Send test email” and then clicking the button “Send test”
You can schedule it for later by enabling the toggle “schedule for later” and then selecting a date and a time.
Furthermore, you can send the campaign by clicking the button send or saving it as a draft and exiting the email flow.
Note: a draft email campaign can be seen by any admin added in SharpLaunch